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Lauren WilliamsFounder & Operator

Professional proof

Media & Recognition

Experience and expertise

A web-based overview of Lauren’s work, competencies, media and recognition.

Professional Summary

Hospitality entrepreneur and experiential travel founder building a culinary and cultural tourism brand from Dallas, Texas. Founder of Incloodie® (2023), a dietary-inclusive food tour company rooted in neighborhood culture, local history, and storytelling.

Experienced in developing ideas from concept through launch, coordinating stakeholders, building operational systems, managing customer-facing experiences, and communicating with partners, guests, contractors, media, and community organizations. Specializes in experiential travel, culinary tourism, corporate group experiences, and DMO partnerships.

Core Competencies

  • Business Operations
  • Program Management
  • Partnership Development
  • Vendor Relations
  • Hospitality Operations
  • Cultural Tourism
  • Event Development
  • Community Engagement
  • Customer Experience
  • Team and Contractor Coordination
  • Public Speaking
  • Brand Storytelling
  • Process Development
  • Research and Route Development
  • Experiential Marketing
  • Corporate Experience Coordination
  • Founder Community Development

Selected Projects

  • Incloodie® Food Tours — cultural food-tour experience design and operations.
  • Hideaway Founders — founder community development, events, and programming.
  • Corporate and private experience design for groups and travel partners.
  • SunDown Junk Hauling and Removal — co-founded waste and recycling removal business that donated still-good items to women and children in need. Facebook

Speaking and Media

Speaking topics include cultural tourism business development, inclusive guest experience, local history and storytelling, partnership strategy, and founder community development.

Community Leadership

  • Launched a recycling and waste-diversion initiative at SunDown Junk Hauling, keeping reusable goods out of Dallas County landfills.
  • Partnered with the SERUN Foundation’s Clean the Block Initiative and the City of Dallas illegal dumping program.
  • Donated recovered furniture and household goods to organizations supporting women in need and domestic violence relocation.
  • Founded Hideaway Founders to create access, education, and community for women entrepreneurs in Dallas.

Languages

  • English — native / bilingual proficiency
  • Spanish — limited working proficiency

Awards and Recognition

  • Three-time NAWBO nominee
  • Viator Best Seller badge
  • Viator Badge of Excellence
  • Certified by Dallas Weekly
  • Featured on Telemundo
  • Listed on KAYAK as a top Dallas experience
  • Featured in Voyage Dallas

Interested in working together?

Work With Lauren